Web Financial Marketing

Posts Tagged ‘Easy SEO’

Financial Marketing is a numbers game. The goal is to drive as many qualified prospects to your website as you can at the cheapest cost. When it comes to cheap qualified traffic – nothing beats a smart Search Engine Optimization (SEO) plan. This article will give you a quick crash course on how to optimize your financial services website for the search engines. We’ll discuss how to find good longtail financial keywords, what you should tackle first when implementing your plan, and finish with a few tips for hiring a SEO pro.

How Do I Find Longtail Financial Keywords?

The key to getting a steady flow of targeted traffic from the search engines is picking the right keywords. These keywords should longtail or they should be 3-4 words long and target a specific subject. For example, some examples of long tail keywords would be “new job 401K”, or “Fibonacci Method Forex”. Avoid short tail keywords, like “Finance”, because they are too broad and nearly impossible to rank for. If you can’t come up with your own words then check out Google’s free Keyword tool that is included with Google AdWords or Wordtracker’s free tool.

What Should I Do First?

Once you’ve created a list of at least 12-24 words, then pick the primary word that you would like to get ranked for. Once you’ve selected this, then write try to include this keyphrase naturally in the Titles and Descriptions of each of your prominent web pages. DO NOT simply cut and paste the same title and description. Next print out your keywords and post them by your computer. As you are writing new web pages or blog posts, try to naturally include these keyphrases into your writing. Don’t go overboard, just a few mentions is really all it takes to get on the Search Engine’s radar.

Should I Hire A SEO Professional?

If any of this seems like a hassle then you should hire a freelancer who can do the basics for you. Financial Services is very competitive and you will want to get your SEO done quickly. Don’t let the technology scare you – you can get someone to optimize your entire site for under $200 by posting your job on a freelance board or Craigslist.